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A Technology Overlay That Turbocharges Back-End Performance
If you already have the insight and experience to be successful in direct response, we can deliver the one thing you have never had before - an operational platform that delivers real-time actionable analytics.
OMX for direct response marketers is an on-demand software service that manages the operations and resulting analytics for a direct response campaign's complete life cycle. OMX contains the latest in campaign and continuity program options, as well as a virtually unlimited set of payment plan variables to support your direct response marketing efforts. The analytics in OMX include both quick-view, real-time monitoring tools and deep, powerful ad-hoc reporting. Advanced APIs are used to collect real-time data from vendor networks. All data is stored in a unified customer interaction database for payment, fulfillment, customer service, list generation and analysis.
OMX Pays Off at All Stages of the Consumer Life Cycle
OMX provides a high-quality return on investment across your business. Beyond the value of data aggregation and analytics, watch the powerful continuity feature set of OMX increase your revenue through its application at each major stage of customer interaction.
- Acquisition: For negative option programs, reduce typical 50%+ customer cancellation rates with more effective contact strategies and continuity offer tactics.
- Retention: Increase continuity retention rates beyond the 20% industry average by chaining continuity programs; increase lifetime value and the number of reorders from typical 1-2 order per year to 4-6 orders per year for newly acquired and/or existing customers.
- Renewal: Reduce overall promotion costs using personalized up-sells and cross-sells to existing customers and see lifts up to 15%.
- Reactivate: Decrease bad debt and write-offs with optimized payment re-attempts and early credit card expiration notifications. Benefit from a 15% increase in successful hits.
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