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OMX Continuity Marketing Platform
If you already have the insight and experience to be successful in continuity marketing, we can deliver the one thing you have never had before - an operational platform that delivers real-time actionable analytics.
OMX, from OrderMotion is an on-demand software service that manages the operations and resulting analytics for a continuity program’s complete lifecycle. OMX contains the latest in continuity program options as well as a virtually unlimited set of payment plan variables to support your direct response marketing efforts. The analytics include both quick-view real-time monitoring tools and deep and powerful ad-hoc reporting. Advanced APIs are used to collect real-time data from all of your vendors. All data is stored in a unified customer interaction database for payment, fulfillment, customer service, list generation and analysis.
OMX Pays Off at All Stages of the Consumer Lifecycle
OMX provides a high-quality return on investment across your business. Beyond the value of data aggregation and analytics, watch the powerful continuity feature set of OMX increase your revenue through its application at each major stage of customer interaction.
- Acquisition: For negative option programs, reduce typical 50%+ customer cancellation rates with more effective contact strategies and continuity offer tactics.
- Retention: Increase continuity retention rates beyond the 20% industry average by chaining continuity programs; increase lifetime value and the number of reorders from typical 1-2 order per year to 4-6 orders per year for newly acquired and/or existing customers.
- Renewal: Reduce overall promotion costs using personalized up-sells and cross-sells to existing continuity customers and see lifts up to 15%.
- Reactivate: Decrease bad debt and write-offs with optimized payment re-attempts and early credit card expiration notifications. Benefit from a 15% increase in successful hits.
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