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Fair Indigo

OrderMotion helps Fair Indigo become a true multi-channel retail business.

Founded by four former Lands’ End executives in 2006, Fair Indigo sells mid-priced men’s and women’s apparel, along with coffee, tea and gifts – all made by people earning a fair and meaningful wage.

Fair Indigo’s main challenge was identifying a solution that would help them deliver on their goal of being a true multi-channel retailer. They were looking for a solution that would enable them to quickly launch their business, process orders efficiently and accurately with a limited number of resources and that could grow with the business.

OrderMotion provided a scalable, on-demand order-management platform:
  • Launched in less than eight weeks
  • Achieved seamless integration of multiple channels on one platform
  • Gained solution that allows them to compete with larger retailers
  • Scales as the business grows
  • Offers a comprehensive view of each customer across all channels


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