Fair IndigoWith OrderMotion, Fair Indigo Became a True Multi-Channel Competitor Online
Founded by four former Lands’ End executives in 2006, Fair Indigo offers everything from men’s and women’s apparel to coffee, tea and gifts. Fair Indigo supports the greater Fair Trade movement, and ensures that their products meet fair trade standards.
Fair Indigo’s primary challenge was to become a competitive multi-channel merchant. The company was looking for a solution that would enable it to grow and process orders efficiently and accurately with a limited number of resources.
With OrderMotion, Fair Indigo is able to:
- Achieve seamless integration of multiple channels on one platform
- Compete with larger retailers
- Rely on operational scalability as the company grows
- See a comprehensive multi-channel profile of each customer
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“OrderMotion continues to be the perfect fit for our business. It has given us the stability we need to grow and compete with larger retailers.”
Bill Bass
CEO, Fair Indigo
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