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May 31
OrderMotion and Goldspeed.com CEOs to Speak at IRCE 2007 about the Keys to Success for Integrating Back-End Solutions
Industry Leaders to Discuss How to Choose the Best Back-End Solution for Your Online Business
OrderMotion, Inc., an award-winning provider of an on-demand direct commerce solution for e/businesses, direct marketers and retailers today announced that CEOs Donny Askin of OrderMotion and Neil Kugelman of Goldspeed.com will be featured speakers at the Internet Retailer 2007 Conference. In addition to speaking, OrderMotion will be exhibiting at the Internet Retailer show and will be located at booth # 322.
The annual conference will take place June 4-7 at the San Jose Convention Center in California, with the featured theme "The Web: Powering the Reinvention of Retailing." The speakers and topics are selected by Internet Retailer's editors who choose topics they know are the hottest issues and trends in e-retailing today and who pick speakers
that are most qualified to address those topics.
Who: CEOs of OrderMotion Donny Askin and Goldspeed.com Neil Kugelman
What: "How to Choose an Integrated Backend Solution"
Donny Askin and Neil Kugelman will show that as e-retailers grow above a certain size, the need to tie front-end customer ordering systems with backend inventory, order fulfillment and customer service management systems will become very critical element for growth. Retailers who manually connect a customer-facing system with a separate backend management system when they were processing only a few dozen orders a day will find that it will be a nearly impossible task when they're handling hundreds of orders daily.
This session will help retailers understand when they need to integrate their front and back-end systems, how to do it and what benefits they can derive from converting to a single system. Donny Askin has years of expertise in developing software that ties a retailer's operations together. He will outline the ideal system in which all information flows seamlessly up and down the order system. Neil Kugelman, will tackle this from the retailer's perspective and will provide a real-world example of what it took to make customer-facing and back-office systems work together.
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