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January 8Fair Indigo Goes Live With OrderMotion PlatformPlatform Provides Unique Customer Experience To Match Fair Indigo’s ”Style with a Conscience”OrderMotion, an award-winning provider of an on-demand direct retail platform for direct marketers and retailers, announced today that Fair Indigo is using its order management and fulfillment platform for its recently launched multi-channel clothing and accessories business. A provider of stylish, high-quality clothes and a pioneer in the fair trade clothing business, Fair Indigo was created to provide consumers with a fair trade alternative when looking for quality clothing and accessories. The company was founded by Bill Bass, former senior vice president at Lands’ End responsible for eCommerce and international sales and general manager of Sears, Roebuck and Co.’s direct to customer division. “Having built a successful brand, we were very interested in selecting a vendor who could provide the highest level of experience. OrderMotion was one of the few vendors we selected that we had not done business with before,” said Bass, CEO, Fair Indigo. “Through their innovative platform, OrderMotion proved to be the perfect fit for our business. Their unique solution is providing a very positive experience for not only customer service representatives, but for employees across our entire organization.” Fair Indigo used the OrderMotion platform to launch its multi-channel business in less than eight weeks, considerably faster than anticipated. The on-demand order management and fulfillment application is currently being used to process all the company’s orders originating from its website, catalogs and physical store in Wisconsin. Fair Indigo anticipates adding multiple retail locations in the coming years and plans to continue using the OrderMotion platform to support its multi-channel sales and marketing efforts. About Fair Indigo Based in Middleton, Wisconsin, Fair Indigo is a new fair trade clothing and accessories brand for women and men. Started by a small group of industry insiders with the goal of changing the way the apparel industry works, Fair Indigo offers Style with a Conscience™ by paying a fair wage to the people who weave every fiber and sew every seam of its collection. The concept is known as fair trade and it means putting people first. Visit fairindigo.com and see how good you can look while you help change the world. About OrderMotion OrderMotion, with offices in Boston, New York and Toronto, provides an on-demand direct retail platform for direct marketers and retailers. The Company’s software enables merchants to easily process customer orders for multiple brands and from any channel, without costly, up-front investments in staff, software and infrastructure. OrderMotion has supported the growth of over 1000 brands, including Ronco, Zabar’s, Wolfgang Puck, GoldSpeed.com, Warrior Golf, Sundance Spas, e-Diamonds, Healthy Pets, Metro Kitchens, NapaStyle and more. For more information about OrderMotion, please visit http://www.ordermotion.com. |
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